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Fox News Suffers Worst Ratings In Thirteen Years – And That’s Not Their Big Problem

Via: News Corpse

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Fox News has fallen and it can’t get up.

Ratings for the month of May 2014, have just been published, and the numbers are devastating for Fox News. While still occupying the top slot among the cable news networks, Fox saw about a quarter of its audience dissolve across every demographic group and time period.

Every Fox program in primetime dropped by double-digits:

– Bill O’Reilly taking the deepest dive.

– Sean Hannity posted some of his lowest numbers ever in his new 10:00 pm time slot.

– Megyn Kelly’s new, and highly anticipated, primetime show failed to improve on the ratings performance of her predecessor.

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An analysis of the audience composition for the three cable news networks shows that, of Fox’s total audience, a pitiful 20% are in the 25-54 age group favored by advertisers. It’s even worse for their primetime schedule where only 15% fall into that group. That compares to CNN with 30%/35% respectively, and MSNBC with 31%/28%. In other words, CNN and MSNBC draw 50% more total viewers in the younger demos, and they double Fox’s ratio in primetime.

This makes it all the more curious that Fox News is barreling forward with a strategy to viciously insult their biggest viewer bloc. Recently, Fox regular Karl Rove launched an attack on Hillary Clinton with vile inferences that she is “old and stale” or perhaps brain damaged. Expressing such open contempt and belittling of the capacity for older persons to be effective leaders is not a particularly sound way to ingratiate oneself with the senior citizens that make up the bulk of ones audience.

http://www.newscorpse.com/ncWP/?p=15580

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I’m sure Fox News is expecting a big rebound with the ‘benghazi-Benghazi-BENGHAZI’ hearings!

Simply, not happening!

 

June 1, 2014 - Posted by | Uncategorized | , , ,

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